Mood Etcetera
Mood Etcetera
The Wiki on Etcetera – It is a Latin expression meaning ‘and the other things’ or ‘and the rest’…intrigued then keep reading.
Mood Etcetera focuses on Education, innovation and TRANSFER OF INFORMATION on Packaging & Print, creating a knowledge exchange.
The committee will bring together sector executives and academia through ‘think tanks’ which will identify and discuss long term trends and strategic challenges facing the industry.
The group members will be organized by country, whereby the experience identified in one country, may help resolve problems in another country amongst other things.
This will be supported and shared by various social media groups, blogs, interviews, podcasts and Instagram.
Mood Etcetera plans to host a virtual forum bringing HR executives and Academia together to discuss trends in employment needs and the evolution of curricula to ensure academia is supplying the right candidates.
If you are interested in receiving further information regarding this initiative and/or participating in the think tank, please email [email protected]
Net Zero and the Circular Economy - Brand and reputation impact
A tool-kit for a brand audit
A tool-kit for a brand audit
Businesses appreciate the advantages of a circular economy to reform the outdated thinking and acting in a ‘make-use-dispose’ mentality. Firms changing their business models to circularity are considered to undergo a form of repositioning towards sustainability. However, it has been shown that using sustainability in communication can also raise the impression of greenwashing.
Every company, whether product- or service-based, wants to be recognised as ‘A Brand’. It wants to have a distinctive brand identity. The expression of a brand, including its name, trademark, communications, and visual appearance, is brand identity. Because the identity is assembled by the brand owner, it reflects how the owner wants stakeholders to perceive the brand – and by extension the branded company, organization, product and/or service. The problem with this is that is what the owner wants - the perception may be very different.
Brand experience is how ‘perceptions’ work in practice; it is mainly driven by the customer but other stakeholders have an increasing say.
A company's reputation is a public perception of the company and how it operates; public perception involves a wide variety of components and stakeholders. This perception includes public opinions on the company's products or services or how the company treats its employees.
The Printing and Packaging sector operates within a supply chain. A supply chain is the linear interactions between all of the individuals, companies, materials, actions and technology involved in the design, development, manufacture, sale of a product and related services post-sale. A supply chain encompasses everything from the delivery of source materials from the supplier to the manufacturer through to its eventual delivery to the end user. The supply chain segment involved with getting the finished product from the manufacturer to the consumer is known as the distribution channel. Supply chains can be relatively simple or extremely complex. The question is how will the P&P sector operate in a regulated Circular Economy and how is that different? Will the brand and reputation of a company be impacted given the plethora of laws and regulations being implemented to secure Net Zero and the Circular Economy? Given the significance of the changes many P&P companies may decide to re-brand.
The Tool-kit
- What is positive brand experience?
- What is a negative brand experience?
- Building a Brand - the main stakeholders?
- A supply chain.
- What is the difference between a supply chain and a circular economy?
- What are the new laws and regulations?
- Creating a Brand Promise and Theme.
- Will re-branding dominate the P&P sector?
- Creating a Spoof Circular Economy brand? (This is a hypothetical brand scenario; its sole purpose is to stimulate discussion)
- Questions for the P&P sector.